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FRONT PAGE
Today's date: 9/5/2010
Contact Sheri:
Email: sheri@smsmediagroup.com
Skype: SheriWells
Phone: 1-888-681-3965 x707
Network with me on: Linkedin
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Mobile Apps are Big, Text Bigger: AdWeek reports SMS continues to dominate because of its simplicity and reach. Nearly every cell phone in the U.S. is capable of text messaging. In comparison, only 18 percent of U.S. phones are smartphones.
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1.4 Trillion Text Sent in 2009: According to CTIA, there are now more than 285 million wireless users (91% of the population) in the U.S. Over 1.4 trillion text messages were sent in 2009.
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1/3 of Teens Send 100 SMS a Day: The Pew Internet and American Life Project reports texting among teens surpasses all other communications. Half of teens send 50 or more texts a day. Girls age 14-17 send an average of 100 per day.
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1/4 of Adults are Cell Phone Only: National Health Interview Survey reports that 23% of U.S. adults are cell phone only. The cell-only population continues to soar. Could this be the beginning of the end for consumer land line phones?
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Mobile coupons on the rise: Yankee Group expects the number of mobile coupons to rise tenfold, with triple digit increases to follow in 2011 and 2012. Mobile couponing on track to increase distribution, use and redemption.
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1 in 4 Americans Get News Via Mobile: According to a new report from Pew Research Center, 26% of Americans receive news on their cell phone. The study found that younger consumers are more likely get their news on their cell phone. Text NEWS to 53203.
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5 Billion cell phones by mid 2010: The United Nations says 80% of the world population has cell coverage, and that cell phones are essential to social innovation. SMS communications from finance to healthcare strengthens community.
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Mobile Ads to Grow 45% in 2010 to $3.8B: According to JP Morgan, mobile advertising forecasts to grow 45% to $3.8B in 2010 ($3.2 billion SMS advertising, $253 million mobile display, and $31 million mobile search).
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Sheri Wells helps Voice of America Launch SMS in Swahili: VOA now sending breaking news headlines along the eastern coast of Africa with SMSdelivery™ Hosted Platform PRO International edition.
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SMS Gateway now in over 200 countries: For enterprises and developers that wish to develop their own SMS applications. Integration is quick and easy! Call us at 1-888-681-3965.
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CellPhoneAds.com: By leveraging her messaging platform, Sheri has built a mobile ad network that enables advertisers to broadcast targeted offers to opt-in cell phone subscribers. Learn more.
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Sheri Wells - Building a Mobile Media Empire that Stretches from Shanghai, China to Nairobi, Kenya
Technology Veteran, Sheri Wells, is putting together the pieces for a global media empire, and it's all built around her mobile messaging platform.
Aliso Viejo, California - Sheri Wells, also known as "the Mother of the Code," has been quietly building a mobile media empire with a messaging platform that stretches from Shanghai, China to Nairobi, Kenya and provides the foundation for her rapidly growing company, SMS Media Group.
Sheri is recognized as one of the leading SMS messaging experts in the world, and has launched text messaging campaigns and applications in over 200 countries for media brands and government agencies including Reuters, Nielsen, and BBG.gov.
Her lifestyle is that of a striving rock star: long days and late nights on her keyboard. Sheri does not fit the typical executive mold and is a breath of fresh air in a male dominated industry. While styling her four-inch platform heels, she leads her business with class and an expertise that has attracted some of the world's biggest brands.
Under the direction of Ms. Wells, SMS Media Group has developed the most powerful text messaging applications in the industry. "We now have an arsenal of applications", says Sheri.
By leveraging her messaging platform, Sheri has built a mobile ad network that enables advertisers to broadcast targeted offers to opt-in cell phone subscribers. If an advertiser wants to send a promotion to 100,000 people at lunch-time in New York City, Sheri is the one to call!
Sheri's management style is quite different from other CEOs. She is not looking to provide jobs, she is looking to provide opportunities, and gives her staff the freedom to create and bring new ideas. "Im looking for people that want to be here everyday, nights, and weekends," she says, "I'm looking for passion and enthusiasm."
SMS Media Group was recently featured as one of the top twenty private technology companies at the 5th Annual Houlihan Lokey Technology Conference.
For more information on Sheri and her company, go to http://smsmediagroup.com
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Latest News
Sheri Wells Launches Mobile Cloud - Sets Sights on 1 Million SMBs
SMS expert, Sheri Wells, goes after the small to medium sized business (SMBs) with the launch of her new mobile cloud service.
The SMB market is on fire right now for cloud-based, SaaS (Software as a Service) technologies. For years, companies like Salesforce.com and NetSuite have been offering cloud-based services to the enterprises market, but now SMBs are demanding these types of solutions that offer quicker deployment and lower IT costs.
"With the phenomenal growth in text messaging and the need for easy-to-use applications, the timing is perfect for launching the SMB service," says Sheri Wells, CEO of SMS Media Group.
SMBs are the backbone of America, accounting for 99.7% of all employers and creating 75% of new jobs in the economy. "According to the Small Business Association, there are 22 million small businesses in America and I've got my sights set on one million of them," states Wells.
Cloud computing is web-based computing that reduces IT overhead and costs, and provides on-demand applications thereby reducing time to market. There are typically no up-front costs, and customers usually pay for services as they go.
Under the direction of Ms. Wells, SMS Media Group has developed some of the most powerful text messaging applications in the industry. Her mobile cloud provides a cluster of applications that include an ad manager, mobile web page creator, hosted platform and SMS gateway.
The mobile cloud lets smaller companies capitalize on the text-messaging channel by allowing them to build an opt-in mobile subscriber database, broadcast text messages to customers and employees, develop mobile web pages, and analyze reporting metrics on campaigns within an easy-to-use web-based environment.
You can experience the mobile cloud by going to https://smsdelivery.com/smb.asp.
Celebrating 25 Years of SMS!
How Text Messaging got Started, went Viral, and took the Mobile Industry by Surprise.
By Sheri Wells
It's been 25 years since the standardization of SMS (Short Message Service) was developed in 1985 by a collaborated effort between Germany and France. SMS was created by Friedhelm Hillebrand, Bernard Ghillebaert, and Oculy Silaban with the innovation behind it being short. SMS messages, commonly called text messages, are 160 characters in length. The organizations that created the standards made SMS technology freely available to the whole world. After 25 years, mobile subscribers have adopted text messaging as the new way to communicate because it's fast, easy and works on all cell phones.
Read the full story.
Get the most out of Your SMS Broadcasts with Short URLs and Mobile Web Pages!
With clickable Short URLs in SMS messages, businesses can provide an engaging user experience and multimedia on mobile devices.
By using Short URLs and Mobile Web Pages, you can provide subscribers more information when you send a SMS broadcast.
What are Short URLs and Mobile Web Pages?
A Short URL is a compressed version of a longer url. URLs can be inserted in text messages allowing the recipient to click to Mobile Web Pages. A Mobile Web Page is similar to a regular web page only it's optimized for the mobile phone.
Short URLs are important to use in conjunction with sending an SMS because a Short URL takes up less characters since most phones and carriers support a maximum of 160 characters in a text message.
Short URLs and Mobile Web Page creation are part of the SMSdelivery messaging platform. It takes just a few minutes to set up a mobile web page where you can include a Short URL in your SMS broadcast for subscribers to click to view additional information, graphics and more.
Just click on the Mobile Web tab once logged into your SMSdelivery account and create a mobile web page using simple HTML. The Mobile Web Page creator will automatically optimize your page for displaying on cell phones. Once the page is created, you will automatically be provided a Short URL that you can include in your SMS broadcast.
When you create your SMS broadcast, you can access your list of Short URLs to easily include them in the body of your SMS message as shown in the image.
SMS Media Group Announces New API for its SMS Ad Manager
Mobile Operators and Publishers Can Now Monetize SMS Inventory to Create a Powerful Media Channel.
SMS Media Group (SMSMG) today announces a new API (application programming interface) for its SMS Ad Manager. The SMS Ad Manager enables mobile operators and publishers to send text messages that are ad-supported to opt-in cell phone subscribers allowing them to monetize valuable advertising inventory.
As companies and wireless carriers build their opt-in lists, they simultaneously create a highly effective advertising channel. The SMS Ad Manager is an ad-serving technology that inserts targeted, 60-character text ads at the bottom of messages. These ads can be served by list, age, gender and full geo demographics of subscribers that opt-in for SMS alerts. The SMS Ad Manager also manages advertiser needs such as frequency, reporting, and tracking response.
Read the full story.
Customers Slow to Pay?
Send them a Text!
In these economic times, where customers are slow to pay, text messaging comes to the rescue streamlining communications and offering a greener more cost-effective way to get cash flow in the door. Adding SMS to your accounting and collections process is a great way to remind customers about overdue invoices, speed up the payment process and improve your relationship with customers.
SMS can be used in a variety of ways to improve the accounting process including reminder alerts when an invoice is overdue, notifications on future billings, and personalized customer messages.
Read the full story.
Retailers to Drive Mobile Advertising to $12 Billion U.S. by 2015
The future of mobile marketing will be coupons that drive consumers to ecommerce sites to make a purchase.
According to new report, Mobile Marketing & Retail Strategies by Juniper Research, the mobile retail market will be worth a whopping $12 billion in the U.S. by 2015. The report states that the current mobile retail marketing is $4.1 billion and is expected to grow by 24% annually over the next five years.
Mobile offers retailers a fantastic way to stay in touch with consumers when they are on the go with opportunities ranging from SMS coupons to mobile ecommerce. Mobile coupons and advertising will comprise of the majority of the revenues generated.
Read the full story.
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